by Greg Zuckerman | April 12 2017

4 Benefits of a Brandable Domain Name

Registering a domain name is crucial for every business. But if you want to make the biggest impact on your customers (and on your bottom line), then you need a domain that's highly brandable.

These days, a long, drab, keyword-stuffed domain name just doesn't cut it. It's difficult to remember, and the sheer length of the domain looks unprofessional. While it's a good idea to mimic your actual business name in your domain name, often this isn't possible for most businesses. Forget about it. Names like those are already taken.

When the name you want is already registered, you have a few options.

  • You can try adding some words to make it more unique, which will increase the likelihood of the domain being available. However, this may result in a domain that's too long.

  • You can look for similar domain names using different extensions (besides the traditional .COM), especially since there are now more than 1,000 new extensions to choose from.

  • You can pay a little more to invest in a premium domain that's short and highly brandable.

Today, let's focus specifically on the third option: a premium domain.

A brandable name is a great option for those who are rebranding their businesses or those who haven't yet created an official business name. There are numerous reasons to consider investing in a brandable domain name.

Here are some of the key benefits:

1) Unique names pique interest and build trust.
On the Web, image is everything, especially for Millennials who are used to making rapid-fire decisions about a business on their mobile devices. You only have a few seconds to make a solid first impression. Having a unique and creative domain name can go a long way to pique the interest of your visitors and build trust.

2) Memorable names get more returning visitors.
A brandable premium domain will be much easier to remember. More of your visitors will be able to recall the name and return at a later time. With a generic and long domain name, you'll naturally experience more drop-offs who never come back because they didn't remember which site they visited.

3) Brandable domains make your job easier.
When you're choosing a unique premium domain, you don't have to spend months thinking of a name and branding it yourself. Instead, you can simply choose the name you like and brand your business around it. It saves you a ton of time, money and creative energy, so you focus on other aspects of your business.

4) Good names boost credibility.
Savvy Internet users know that short domains don't come cheap. Having a great domain is clear evidence that you're a serious business – one that understands the importance of brand value. Users may not process that full thought when visiting your site, but when they see a domain they like, they're more likely to think, "This site looks credible."